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Ecommerce SEO Case Study: Organic Traffic 2022 vs 2023

ecommerce seo case study

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A UK based ecom brand Jayger came to us in January 2023 with their WordPress Ecommerce project to increase the visibility and sales in the UK market.

We analyzed the project from various perspectives and compile a brief report to bring some serious numbers on the screen.

We’ve Increase 700+% Organic Traffic With 5 Simple Tasks.

1- Content Gap Fill

We researched all the competitors and added fresh highly SEO optimized content in to homepage  and category pages with internal links to the relevant products and collections.

2- 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝘁𝗵𝗲 𝗢𝗹𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁.
We always added more content to the existing blog posts after every 3 months with the help of Google Search Console. We analyze from there what new keywords are reflecting, and tried to craft new headings or content on those keywords.

3- 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗔𝗰𝗾𝘂𝗶𝗿𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗘𝗥𝗣 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀.
Optimized the content as per Ahrefs guide to acquire the SERP features in Google, it will increase your CTR.

4- 𝗪𝗿𝗶𝘁𝗲 𝗢𝗻 𝗧𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗧𝗼𝗽𝗶𝗰𝘀.
Always covered the trending topics in the niche by the help of Google Discover or Google Trends and social media channels i.e Twitter, TikTok, Facebook to stay update.

5- 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗟𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴.
We never create cheap links, always went for quality contextual links on the internal URL’s and maintained a strong diversification. i.e (Guest Posts, Web 2.0, Article Submission).

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