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Ecommerce SEO Case Study: Organic Traffic 2022 vs 2023

ecommerce seo case study

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A UK based ecom brand Jayger came to us in January 2023 with their WordPress Ecommerce project to increase the visibility and sales in the UK market.

We analyzed the project from various perspectives and compile a brief report to bring some serious numbers on the screen.

Weโ€™ve Increase 700+% Organic Traffic With 5 Simple Tasks.

1- Content Gap Fill

We researched all the competitors and added fresh highly SEO optimized content in to homepage ย and category pages with internal links to the relevant products and collections.

2- ๐—ฅ๐—ฒ๐—ณ๐—ฟ๐—ฒ๐˜€๐—ต ๐˜๐—ต๐—ฒ ๐—ข๐—น๐—ฑ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜.
We always added more content to the existing blog posts after every 3 months with the help of Google Search Console. We analyze from there what new keywords are reflecting, and tried to craft new headings or content on those keywords.

3- ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐˜๐—ต๐—ฒ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐˜๐—ผ ๐—”๐—ฐ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—ฆ๐—˜๐—ฅ๐—ฃ ๐—™๐—ฒ๐—ฎ๐˜๐˜‚๐—ฟ๐—ฒ๐˜€.
Optimized the content as per Ahrefs guide to acquire the SERP features in Google, it will increase your CTR.

4- ๐—ช๐—ฟ๐—ถ๐˜๐—ฒ ๐—ข๐—ป ๐—ง๐—ฟ๐—ฒ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€.
Always covered the trending topics in the niche by the help of Google Discover or Google Trends and social media channels i.e Twitter, TikTok, Facebook to stay update.

5- ๐—–๐—ผ๐—ป๐˜๐—ฒ๐˜…๐˜๐˜‚๐—ฎ๐—น ๐—Ÿ๐—ถ๐—ป๐—ธ ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด.
We never create cheap links, always went for quality contextual links on the internal URL’s and maintained a strong diversification. i.e (Guest Posts, Web 2.0, Article Submission).

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